Deciding on Decision Strategies: Towards an Enriched Contingency Model.
- 1 August 1981
- journal article
- Published by Academy of Management in Academy of Management Proceedings
- Vol. 1981 (1) , 181-185
- https://doi.org/10.5465/ambpp.1981.4976765
Abstract
Descriptive decision theory generally treats decisions as single events, with final action preceded by greater or less analysis. However, action after little analysis can also be a powerful decision strategy. The paper argues the power of such "active" strategies, and suggests a contingency model for when they will be used.Keywords
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