Reaching At-Risk Populations in a Mass Media Drug Abuse Prevention Campaign: Sensation Seeking as a Targeting Variable
- 1 July 1995
- journal article
- Published by Taylor & Francis in Drugs & Society
- Vol. 8 (3-4) , 29-45
- https://doi.org/10.1300/j023v08n03_04
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- Program Context, Sensation Seeking, and Attention to Televised Anti-Drug Public Service AnnouncementsHuman Communication Research, 1994
- Sensation Seeking, Message Sensation Value, and Drug Use as Mediators of PSA EffectivenessHealth Communication, 1991
- An activation model of information exposureCommunication Monographs, 1980