Segmentation in Singapore
- 1 May 1990
- journal article
- other
- Published by SAGE Publications in Cornell Hospitality Quarterly
- Vol. 31 (1) , 80-87
- https://doi.org/10.1177/001088049003100120
Abstract
When a five-star hotel in Singapore took a look at its guests, it found two entirely different but important market segments. The major difference between them—purpose of visitKeywords
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