Comments on Reviews by Jagdish N. Sheth of MNA and THAID

• 1 November 1974
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 11  (4) , 473
• https://doi.org/10.2307/3151305

Abstract

Keywords

• COMMENTS ON REVIEWS
• MNA AND THAID
• REVIEWS BY JAGDISH
• SHETH OF MNA