Ritualized embarrassment at “coed”; wedding and baby showers
- 1 June 1995
- journal article
- research article
- Published by Taylor & Francis in Communication Reports
- Vol. 8 (2) , 145-157
- https://doi.org/10.1080/08934219509367621
Abstract
The goal of this study was to examine embarrassment in naturally‐occurring interactions within a ritualized context. Thus, ritualized embarrassment was studied via observations of males and females at “coed”; wedding and baby showers. Results revealed that women embarrassed men at showers by teasing and causing them to look unpoised and men used avoidance, humor, remediation, and justification. A new strategy, compliance, was added to previous frameworks to explain males’ reaction to embarrassment. The importance of context and degree of embarrassment is discussed.Keywords
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