Broadening the Concept of Marketing. Too Far
- 1 July 1969
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 33 (3) , 53
- https://doi.org/10.2307/1248482
Abstract
This is a rejoinder to "Broadening the Marketing Concept" which appeared in the January 1969 issue of the JOURNAL OF MARKETING. Exception is taken to ...This publication has 0 references indexed in Scilit: