Picturing African‐Americans: Readers reading magazine advertisements
- 1 January 1997
- journal article
- research article
- Published by Taylor & Francis in Visual Sociology
- Vol. 12 (1) , 28-58
- https://doi.org/10.1080/14725869708583773
Abstract
In recent years, advertisements depicting stereotypes of African‐Americans have given way to advertising images that show African‐Americans as middle‐ and upper class consumers. This articles uses photo‐elicitation to study the meaning readers attach to advertising images of African‐American success. The results provide insight into how advertisements pull readers into a web of ideological meanings. The results also show how other social structures and their discursive frameworks, e.g., religion, education, political ideology, media and social class mitigate, inflect, deflect and reinforce readers’ readings of advertisements.Keywords
This publication has 5 references indexed in Scilit:
- SubculturePublished by Taylor & Francis ,2012
- Representing Blackness in the White Imagination: Images of ‘Happy Darkeys’ in Popular Culture, 1893–1917Visual Sociology, 1992
- Critical Communication StudiesPublished by Taylor & Francis ,1992
- Designing Ethnicity: The Ideology of ImagesDesign Issues, 1991
- Sex in Advertising: A Comparison of 1964 and 1984 Magazine AdvertisementsJournal of Advertising, 1986