A Probabilistic Choice Model for Market Segmentation and Elasticity Structure
- 1 November 1989
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 26 (4) , 379
- https://doi.org/10.2307/3172759
Abstract
Marketing scholars commonly characterize market structure by studying the patterns of substitution implied by brand switching. Though the approach is useful, it...This publication has 0 references indexed in Scilit: