How Does the Medium Affect the Message?
- 1 September 1974
- journal article
- Published by SAGE Publications in Journalism Quarterly
- Vol. 51 (3) , 441-447
- https://doi.org/10.1177/107769907405100308
Abstract
No support is found in this experimental comparison of the effectiveness of TV, movies, sound and print for McLuhan's idea that TV is ‘cool’ and movies ‘hot.’Keywords
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