Squeezing Harder Doesn't Always Work: Continuing the Search for Consistency in Innovation Research
- 1 October 1996
- journal article
- Published by Academy of Management in Academy of Management Review
- Vol. 21 (4) , 1012-1021
- https://doi.org/10.5465/amr.1996.15868543
Abstract
Organizations, like sponges, must have the capacity to absorb inputs in order to generate outputs. Researchers have developed theories of organizational absorptive capacity; researchers have also developed models of the effective generation of new products. The challenge lies in integrating the two research streams.Keywords
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