The Influence of Message Framing and Issue Involvement
- 1 August 1990
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 27 (3) , 361
- https://doi.org/10.2307/3172593
Abstract
Studies examining message framing effects on persuasion have produced mixed results. Some studies show positively framed messages, which specify attributes or b...This publication has 0 references indexed in Scilit: