Joint Decisions in Home Purchasing: A Muddling-Through Process
- 1 September 1982
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 9 (2) , 151-162
- https://doi.org/10.1086/208908
Abstract
This study characterizes joint decision-making as being reached by a muddling-through process rather than by a synoptic strategy. In spite of this muKeywords
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