Price and Brand Name As Indicators of Quality Dimensions for Consumer Durables

• 1 July 2000
• journal article
• Published by Springer Nature in Journal of the Academy of Marketing Science
• Vol. 28  (3) , 359-374
• https://doi.org/10.1177/0092070300283005

Abstract

Keywords

• QUALITATIVE STUDY
• CRITICAL DIMENSION
• DURABLE GOOD
• EASE OF USE