Successful industrial advertising campaigns
- 1 May 1986
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 15 (2) , 123-128
- https://doi.org/10.1016/0019-8501(86)90053-2
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- A Model for Predictive Measurements of Advertising EffectivenessJournal of Marketing, 1961