The Effectiveness of Gain-Framed Messages for Encouraging Disease Prevention Behavior: Is All Hope Lost?
- 11 October 2007
- journal article
- editorial
- Published by Taylor & Francis in Journal of Health Communication
- Vol. 12 (7) , 645-649
- https://doi.org/10.1080/10810730701619695
Abstract
This commentary is a response to O'Keefe and Jensen's (2007/this issue) meta-analysis of the persuasive effects of gain- and loss-framed messages encouraging disease prevention behaviors. We suggest that the future of message framing is promising with newly emerging approaches to increasing message effectiveness.Keywords
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