Measuring Price Thresholds by Psychophysics and Latitudes of Acceptance
Open Access
- 1 November 1971
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 8 (4) , 460-464
- https://doi.org/10.1177/002224377100800409
Abstract
This article reports the adaptation of an experimental technique for establishing response scales for product classes. Experimental results further validate the price-limit hypothesis first confirmed in Europe. Implications for demand estimation, new product pricing, and product line pricing are discussed.Keywords
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