A Cross-Cultural Perspective on Experimental Social Psychology
- 1 April 1979
- journal article
- research article
- Published by SAGE Publications in Personality and Social Psychology Bulletin
- Vol. 5 (2) , 142-148
- https://doi.org/10.1177/014616727900500203
Abstract
Theories of experimental social psychology and related research findings are usually presented in a manner suggesting that they apply to humans everywhere. It is argued that this is misleading, since it can be shown that many of the theories have built-in assumptions that are not met in a wide range of traditional cultures.Keywords
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