Analysis of Effects of Information Load
Open Access
- 1 November 1974
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 11 (4) , 462-466
- https://doi.org/10.1177/002224377401100414
Abstract
No abstract availableThis publication has 8 references indexed in Scilit:
- Brand Choice Behavior as a Function of Information LoadJournal of Marketing Research, 1974
- The Role of Marketing Research in Public Policy Decision MakingJournal of Marketing, 1974
- Issues in Marketing's use of Multi-Attribute Attitude ModelsJournal of Marketing Research, 1973
- A Comparative Analysis of Attitudinal Predictions of Brand PreferenceJournal of Marketing Research, 1973
- The Importance of Differential Weights in Multiple Attribute Models of Consumer AttitudeJournal of Marketing Research, 1973
- An experimental study of relationships between attitudes, brand preference, and choiceBehavioral Science, 1972
- Measure Validation in MarketingJournal of Marketing Research, 1972
- Television Show Preference: Application of a Choice ModelJournal of Marketing Research, 1971