Innovativeness, Novelty Seeking, and Consumer Creativity
- 1 December 1980
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 7 (3) , 283-295
- https://doi.org/10.1086/208816
Abstract
A conceptual framework is presented that incorporates three constructs highly relevant to consumer behavior—innovativeness, novelty seeking, and consKeywords
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