Home as an Electronic Marketplace: The Consumer Protection and Public Policy Issues

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Abstract
Although market and technology-related aspects of videotex have for some years received considerable attention, consumer protection and public policy dimensions have been relatively neglected. This paper is an attempt to help rectify that imbalance. Thirty consumer protection and public policy issues related either to the use of videotex systems for promotion, purchasing, and payment or to the management of such systems are identified, and the relative significance and possible methods of solving the problems which are identified are commented upon.

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