Warranty and Complaint Policies: An Opportunity for Marketing Management
- 1 April 1975
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 39 (2) , 36
- https://doi.org/10.2307/1250113
Abstract
The ongoing furor of consumerism has led consumer packaged goods manufacturers to develop a mixed bag of warranty and complaint policies and practices. Kendall ...Keywords
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