Corporate Branding through External Perception of Organizational Culture

• 1 October 2002
• journal article
• Published by Springer Nature in Corporate Reputation Review
• Vol. 5  (2-3) , 159-174
• https://doi.org/10.1057/palgrave.crr.1540172

Abstract

Keywords

• CORPORATE REPUTATION
• REPUTATION MANAGEMENT
• BEST PRACTICE
• RECENT DEVELOPMENTS
• TOP OF MIND
• RI INSIGHTS
• FOR YOUR BOOKSHELF
• REVIEWS
• RESEARCH