Relationships among emotional, intellectual, and rational appeals in advertising
- 1 November 1968
- journal article
- other
- Published by Taylor & Francis in Speech Monographs
- Vol. 35 (4) , 504-511
- https://doi.org/10.1080/03637756809375600
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- Theories of Behavior and the Concept of Rationality in AdvertisingJournal of Communication, 1967
- Logic, emotion, and the paradigm of persuasionQuarterly Journal of Speech, 1964