Forecasting tomorrow's public relations

• 1 September 1986
• journal article
• Published by Elsevier in Public Relations Review
• Vol. 12  (3) , 12-21
• https://doi.org/10.1016/s0363-8111(86)80047-9

Abstract

Keywords

• MODEL
• FORECASTING
• PUBLIC RELATIONS
• TOMORROW
• TODAY'S
• FUTURES RESEARCH
• RELATIONS PROFESSIONAL