The Assessment of Alternative Measures of Consumer Expertise
- 1 December 1996
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 23 (3) , 219-239
- https://doi.org/10.1086/209479
Abstract
This study assesses a number of different measures of consumer expertise by examining their ability to predict correct choices in three stimulus-baseKeywords
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