The Psychological Impact of TV Advertising and the Need for FTC Regulation

• 1 September 1975
• journal article
• Published by Wiley in American Business Law Journal
• Vol. 13  (2) , 171-183
• https://doi.org/10.1111/j.1744-1714.1975.tb00973.x

Abstract

Keywords

• PSYCHOLOGICAL IMPACT
• TV ADVERTISING
• FTC REGULATION
• IMPACT OF TV
• NEED FOR FTC