Evaluating Media Performance by Gratifications Sought and Received

• 1 March 1982
• journal article
• research article
• Published by SAGE Publications in Journalism Quarterly
• Vol. 59  (1) , 3-5
• https://doi.org/10.1177/107769908205900101

Abstract

Keywords

• GRATIFICATIONS SOUGHT
• MEDIA PERFORMANCE
• EVALUATING MEDIA
• SOUGHT AND RECEIVED
• PERFORMANCE BY GRATIFICATIONS