Essential attributes of the concept of charisma
- 1 September 1976
- journal article
- research article
- Published by Taylor & Francis in Southern Speech Communication Journal
- Vol. 41 (3) , 300-313
- https://doi.org/10.1080/10417947609372316
Abstract
Charisma is a term which in popular usage describes the personal appeal of an extraordinary individual. Derived from a Greek word meaning “divine gift”, the term is used generally to symbolize the inexplicable force of such a personality. The essential attributes of the concept of charisma have not been identified in anything like a systematic way, with the result that use of the term, even in learned discourse, is often extremely ambiguous. This paper, an analytic study, represents an attempt to identify the essential attributes of the term, with a view to making it more useful, particularly within the universe of rhetorical discourse.Keywords
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