Who listens to religious radio broadcasts anymore?
- 1 December 1971
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting
- Vol. 16 (1) , 91-102
- https://doi.org/10.1080/08838157109386330
Abstract
During his 1966–69 tenure as director of research for the Lutheran Council in the U.S.A., Ronald L. Johnstone helped plan and conduct the research reported here which is based on a sizable national sample. In the article, he constructs a profile of the typical religious radio program listener. Dr. Johnstone earned the Ph.D. from the University of Michigan in 1963 and is now associate professor of sociology at Central Michigan University in Mt. Pleasant.Keywords
This publication has 1 reference indexed in Scilit:
- A telephone survey of religious program preferences among listeners and viewers in Los AngelesCentral States Speech Journal, 1959