Anticipated Communication and Mass Media Information-Seeking

1 January 1972

journal article
Published by Oxford University Press (OUP) in Public Opinion Quarterly

Vol. 36 (2) , 188-199
https://doi.org/10.1086/267991

Abstract

Studies of media use have given little attention to the possible social utility of media content for interpersonal communication. Here, this issue is explored by means of two secondary analyses and an experiment.

Keywords

INTERPERSONAL COMMUNICATION
ANTICIPATED COMMUNICATION
MASS MEDIA
MEDIA INFORMATION
INFORMATION SEEKING
TWO SECONDARY
MEDIA USE
SECONDARY ANALYSES
MEDIA CONTENT

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