A grounded organizational communication theory derived from qualitative data

2 June 1978

journal article
research article
Published by Taylor & Francis in Communication Monographs

Vol. 45 (2) , 93-109
https://doi.org/10.1080/03637757809375957

Abstract

Communicative “incidents” in a research and development organization were recorded from interviews and observation. These incidents were assigned to “categories,” and the categories to three theoretical “clusters”: the Power‐Advancement cluster, the Power‐Pressure cluster, and the Central Figure cluster. The clusters were used to produce predictive generalizations about organizational communication.

Keywords

INFORMATION THEORY
QUALITATIVE DATA
PREDICTION
INTERPERSONAL RELATIONSHIP
INTERVIEWS
COMMUNICATION SKILLS
OBSERVATION
ORGANIZATIONAL COMMUNICATION

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