Individuals and Us

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Abstract
Since behavior is a function of both heredity and environment, it is axiomatic that those who directly or indirectly structure the environment determine to some extent the behavior of the residents of that environment. Systems and design engineers are responsible for a very significant proportion of the artifactual elements of a modern society and probably have a much greater influence on human behavior than has been generally recognized. The members of the Human Factors Society have a special responsibility and a unique opportunity to see that equipment and systems are designed so as to take advantage of such qualities of man as creativity, flexibility, etc. Further, insofar as possible the human factors specialist should assure that the jobs and man-machine interactions created by specific designs not only take advantage of man's presence but also contribute positively to his personal development and fulfillment.

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