Criticism and the campaign concept of persuasion: A case study analysis of method
- 1 March 1973
- journal article
- research article
- Published by Taylor & Francis in Central States Speech Journal
- Vol. 24 (1) , 52-59
- https://doi.org/10.1080/10510977309363143
Abstract
The campaign concept of persuasion has productive utility as a functional viewpoint for criticism and suggests a method of critical analysis. This essay examines the critical implications of the campaign concept through a case study analysis of the January 20 State of the Union message of President Nixon.Keywords
This publication has 4 references indexed in Scilit:
- The fugal form of Charles James Fox's “rejection of Bonaparte's Overtures”;Western Speech, 1972
- The new politics meets the old rhetoric: New directions in campaign communication researchQuarterly Journal of Speech, 1972
- The persuasive campaign: A pedagogy for the contemporary first course in speech communicationCentral States Speech Journal, 1969
- Dimensions of the concept of rhetoricQuarterly Journal of Speech, 1968