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Random Selection of Respondents within Households in Phone Surveys
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Random Selection of Respondents within Households in Phone Surveys
Random Selection of Respondents within Households in Phone Surveys
VT
Verling C. Troldahl
Verling C. Troldahl
RC
Roy E. Carter
Roy E. Carter
JR
Jr.
Jr.
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1 May 1964
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 1
(2)
,
71
https://doi.org/10.2307/3149926
Abstract
When interviewing by telephone, it is relatively difficult to make a random selection of adult respondents from within the households reached. The authors propo...
Keywords
RANDOM SELECTION
PHONE SURVEYS
HOUSEHOLDS IN PHONE
RESPONDENTS WITHIN HOUSEHOLDS
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