Culture, Dissonance, and Self-Affirmation
- 1 April 1997
- journal article
- Published by SAGE Publications in Personality and Social Psychology Bulletin
- Vol. 23 (4) , 389-400
- https://doi.org/10.1177/0146167297234005
Abstract
Within the framework of self-affirmation theory, the authors compared levels of dissonance reduction in the free-choice paradigm between a culture typical of an independent construal of self (Canadian) and a culture typical of an interdependent construal of self (Japanese). Whereas Canadian results virtually duplicated past self-affirmation findings with U.S. participants, Japanese results showed no dissonance reduction. This, the authors argue, is because such situations do not threaten core aspects of the interdependent self:Keywords
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