Strategies, Issues, and Votes

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Abstract
This article links decisions and general descriptions of campaign issues and personalities. In so doing, it answers questions that have also been considered in other articles of this special issue. How much is support for the major British parties affected by underlying social processes and how much by deliberate party initiatives? To what extent is class the predominant division within British politics and to what extent is it being replaced by other cleavages and issues? How will the parties, new and old, be affected? And how should they respond? In tackling these questions the discussion utilizes new types of data and places results within a comparative framework.