The effect of subliminal stimulation upon autonomic and verbal behavior.

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Abstract
Using the subception hypothesis of Lazarus and McCleary, 2 hypotheses pertaining to the effect upon verbal and autonomic behavior of subliminal visual stimulation were tested. The hypotheses stated that: response latencies and GSRs would be determined by the affective value of the stimuli, and the verbal guesses made during subliminal stimulation would be associations to the stimulus items. 7 Ss were used, and after subliminal presentation of the stimuli, each S was presented with his responses and asked to match them against the stimulus items. The part of the hypothesis pertaining to response latencies was not supported, but the part pertaining to GSRs was confirmed. The second hypothesis, likewise, was confirmed. 18 references. (PsycINFO Database Record (c) 2006 APA, all rights reserved)

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