Abstract
I'm hoping someone can enlighten me. How do our advisory groups get the attention of the government, the NHS and the public to highlight the monetary and emotional costs of pressure ulcers in the UK? Well, they could follow the lead of Courtney Lyder, immediate past-president of the National Pressure Ulcer Advisory Panel in the US, who when trying to argue against using blanching erythema as a defining factor of grade I pressure ulcers, dropped his trousers and invited those present to ‘make his melanin-enriched skin blanch’.

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