Introduction: Understanding and managing loyalty in a multi-commitment world

• 31 January 1993
• journal article
• Published by Elsevier in Journal of Business Research
• Vol. 26  (1) , 1-2
• https://doi.org/10.1016/0148-2963(93)90038-q

Abstract

Keywords

• MANAGING LOYALTY
• INTRODUCTION
• UNDERSTANDING AND MANAGING
• MULTI COMMITMENT WORLD