Levels of Aggregation in Conjoint Analysis: An Empirical Comparison
- 1 November 1980
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 17 (4) , 516
- https://doi.org/10.2307/3150504
Abstract
Two segmented methods of performing conjoint analysis, clustered and componential segmentation, are compared with each other as well as with individual level an...This publication has 0 references indexed in Scilit: