Channel Variation and Attitude Change

• 1 December 1971
• journal article
• Published by Oxford University Press (OUP) in Journal of Communication
• Vol. 21  (4) , 363-367
• https://doi.org/10.1111/j.1460-2466.1971.tb02935.x

Abstract

Keywords

• ATTITUDE CHANGE
• ANALYSIS OF VARIANCE
• CHANNEL VARIATION
• ATTITUDES MEASURED
• MESSAGE
• VIDEO
• TAPES
• CHANNELS OF PRESENTATION
• WRITTEN