Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments
- 1 June 1985
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 12 (1) , 31-46
- https://doi.org/10.1086/209033
Abstract
This study suggests that category-based evaluative responses supplement the piecemeal-based evaluation processes more often studied in Consumer ReseaKeywords
This publication has 0 references indexed in Scilit: