The Effectiveness of Marketing's "R&D" for Marketing Management: An Assessment
- 1 January 1979
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 43 (1) , 17
- https://doi.org/10.2307/1250754
Abstract
John G. Myers, Stephen A. Greyser, William F. Massy, The Effectiveness of Marketing's "R&D" for Marketing Management: An Assessment, Journal of Marketing, Vol. 43, No. 1 (Jan., 1979), pp. 17-29Keywords
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