The Management of Countertrade: Factors Influencing Success

• 1 March 1989
• journal article
• Published by Springer Nature in Journal of International Business Studies
• Vol. 20  (1) , 41-59
• https://doi.org/10.1057/palgrave.jibs.8490350

Abstract

Keywords

• VERTICAL INTEGRATION
• EXPORTING
• REPUTATION
• COUNTERTRADE SUCCESS
• INFLUENCING SUCCESS
• LARGE FIRMS
• ACCOMMODATE
• MANAGEMENT