Advertising in Saudi Arabia: Content and Regulation
- 1 January 1989
- journal article
- Published by Emerald Publishing in International Marketing Review
- Vol. 6 (1)
- https://doi.org/10.1108/eum0000000001503
Abstract
More competitive now than a few years ago, the Saudi Arabian market has changed considerably into one marked by more vigorous advertising. Advertising content and regulation in this influential, conservative Middle East country is discussed. The commentary emphasises that since religion has such a pervasive and abiding influence, it is imperative that advertising should be compatible with religious standards. In addition, advertising should be sensitive to other cultural norms and responsive to changing governmental priorities.Keywords
This publication has 20 references indexed in Scilit:
- EMERGING POSITIONING STRATEGIES IN GLOBAL MARKETINGJournal of Consumer Marketing, 1987
- Advertising Regulation in the 1980s: The Underlying Global ForcesJournal of Marketing, 1982
- Family Purchasing Roles in Two CountriesJournal of International Business Studies, 1980
- The FTC's Advertising Substantiation ProgramJournal of Marketing, 1980
- American Marketing in the European Common Market, 1963‐1973European Journal of Marketing, 1977
- Effect of National Identity on Multinational Promotional Strategy in EuropeJournal of Marketing, 1976
- The Effectiveness of Standerdized Global AdvertisingJournal of Advertising, 1975
- Attitudes toward Culture and Approach to International AdvertisingJournal of Marketing, 1970
- The Danger of "Local" International AdvertisingJournal of Marketing, 1967
- The markets of europe or the European market?Business Horizons, 1963