Evaluating the success of out-of-town regional shopping centres

1 January 1992

journal article
research article
Published by Taylor & Francis in The International Review of Retail, Distribution and Consumer Research

Vol. 2 (1) , 59-80
https://doi.org/10.1080/09593969200000004

Abstract

A series of out-of-town regional shopping centres has been built for the first time in the UK. Few performance statistics are available for shopping centres in this country. This paper examines the relative success of the Metro Centre and Meadowhall Centre, in particular, and the criteria to be used for evaluation are considered. Customer reactions and shopper profiles are given. Estimates of turnover for the Metro Centre are compared with forecasts made for such developments. The new centres are found to be meeting their objectives. They succeed by differentiating themselves from traditional centres but also through replicating high street retailing in advantageous locations. It is concluded that dieir appeal may lead to the development of more such centres.

Keywords

This publication has 2 references indexed in Scilit:

Regional Shopping Centres: the Planning Issues
The Service Industries Journal, 1991
Retail Decentralization. A Property View
The Geographical Journal, 1988