Modeling Ambiguity in Decisions Under Uncertainty
- 1 September 1988
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 15 (2) , 265-272
- https://doi.org/10.1086/209163
Abstract
We present a model for predicting consumers' choices under conditions of uncertainty and ambiguity. We use the term ambiguity to distinguish the clasKeywords
This publication has 0 references indexed in Scilit: