Are Students Really Poor Substitutes for Businessmen in Behavioral Research?

• 1 November 1970
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 7  (4) , 529
• https://doi.org/10.2307/3149650

Abstract

Keywords

• BEHAVIORAL RESEARCH
• STUDENTS REALLY
• POOR SUBSTITUTES
• REALLY POOR
• BUSINESSMEN