Tobacco sponsorship of Formula One and CART auto racing: tobacco brand exposure and enhanced symbolic imagery through co-sponsors' third party advertising
Open Access
- 1 June 2002
- journal article
- Published by BMJ in Tobacco Control
- Vol. 11 (2) , 146-150
- https://doi.org/10.1136/tc.11.2.146
Abstract
Through third party advertising of events such as Formula One and CART auto racing, tobacco brand names continue to attain visibility to a vast audienceKeywords
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