The Foreign Office and British Propaganda during the First World War

Publisher Website
Google Scholar
Abstract
In July 1918 it was the considered opinion of Lord Northcliffe that propaganda and diplomacy were incompatible. When, only five months earlier, Northcliffe had accepted Lloyd George's invitation to take charge of the newly created department of enemy propaganda, his appointment, coupled with that of Lord Beaverbrook as Britain's first minister of information, had held out the promise of a new phase in the efficiency and co-ordination of Britain's conduct of official propaganda in foreign countries. It was then, in February 1918, that the Foreign Office had finally been forced to relinquish its control over such work. However, the creation of the two new departments had produced an intolerable situation. After three years of inter-departmental rivalry and squabbling over the conduct of propaganda overseas, Whitehall closed ranks on Beaverbrook and Northcliffe and united behind the Foreign Office in opposition to any further transference of related duties into their hands. Now, after five months of continued obstruction, Northcliffe expressed the view that: As a people we do not understand propaganda ways…Propaganda is advertising and diplomacy is no more likely to understand advertising than advertising is likely to understand diplomacy.

This publication has 2 references indexed in Scilit: